All Marketers Are Liars... Cat Food Is Not For Cats... and other revelations from Seth Godin

Here's an interesting and off the wall presention made by Seth Godin (of Squidoo fame) to the guys at Google.

It really gets to the heart of what marketing is all about. He talks about the success of Google to date and how this is a dangerous moment for them and then he goes on to explain the real concept of marketing and why cat food is not for cats...